Facebook has almost 160 million users registered in the United States, who are Liking, Sharing, and Commenting on links every day. The market penetration of Facebook has been incredible; in the first quarter of 2012, it was estimated that 12.1% of the world uses the site across every continent. Those numbers are staggering but not nearly as staggering as what Facebook can do for your business. Companies that actively engage consumers on Facebook can generate a huge increase in leads. 62% of marketers have said that social media sites like Facebook are not only important but increasingly critical within the past six months. If you are a business, an artist, a politician, or just someone who relies on social media for your career, you need Facebook fans to compete.